With its top hotels, gourmet restaurants, luxury chalets and nearby Saanen airport, the car-free resort of Gstaad is a popular destination for international celebrities.
With the neighbouring resorts of Saanen, Schönried, Saanenmöser, Zweisimmen, Gsteig, Lauenen, Feutersoey, Turbach and Abländschen, the Saanenland as a whole however offers a considerably broader spectrum: the nature preserve by idyllic Lake Lauenen with its waterfalls and high moors, the narrow streets in the historic village centre of Saanen, the advantageous situation of Schönried and Saanenmöser for winter sports enthusiasts and the peacefulness of the idyllic mountain village of Abländschen are examples of an extremely diverse destination.
The Gstaad winter sports region has 47 railway facilities. It is accessible from several villages by link transport facilities. The Montreux-Oberland-Railways (MOB) and buses connect Gstaad with base stations in Saanenmöser, Schönried, Zweisimmen, Gsteig, Reusch, Lauenen, Rougemont, Col-du-Pillon and Château-d'Oex in the French-speaking neighbouring region of Pays d'Enhaut.
In winter, 200km of pistes at altitudes of up to 3000 metres above sea level await skiers and snowboard riders. Several snowparks and numerous toboggan runs as well as 42km of trails for classic- and skating-style cross-country skiing are at the disposal of visitors. For walkers there are about 185km of winter walking trails. Among the rather more unusal activities on offer there is Bavarian curling in the centre of Gstaad and glacier- and heli-skiing.
Winter in the smaller resorts in the region, such as Lauenen, means peace and pleasure on long winter walks, while cross-country skiing or taking a ride in a horse-drawn sleigh.