Our history began in 1888, when merchant and entrepreneur Carl-Friedrich Bucherer opened the first specialist watch and jewellery store in Lucerne together with his wife, Luise, thereby laying the foundations for a successful family business.
Our stores are located in some of the best-known and most beautiful shopping and downtown areas in Switzerland. Apart from our main house in Lucerne, the “City of Lights”, we have 15 other stores located at the most exclusive addresses in Basel, Bern, Crans-Montana, Geneva, Lausanne, Locarno, Lugano, Interlaken, St. Gallen, St. Moritz, Zermatt and Zurich.

Our guests love to take home a piece of the Jungfraujoch-Top of Europe. Therefore, we developed numerous branded products, which are available in our shops. Our product line includes magnets, keychains, thermo flask, wallets, cups, snow globes, knives, watches, backbags and great textile fabrics such as gloves, jacket and many different t-shirts.

The team of Import Optik - a Swiss family business - advises you professionally and competently in all aspects of ophthalmic optics. They look forward to your visit to Interlaken. Exclusive glasses brands Import Optik Interlaken, a specialist in eyewear, sunglasses, contact lenses and professional vision tests, is actively expanding its presence in the marketplace. Attractive brands such as RayBan, Tom Ford, Gucci and Chanel also include luxury labels and premium brands such as Cartier, Lindberg and Lotus.

In the center of Interlaken we look forward to welcoming you to our boutiques. We offer world-famous brands such as: André Mouche, Balmain, Certina, Charriol, Calvin Klein, Coach, Ebel, Emporio Armani, Fossil, Furla, Gucci, Hamilton, Jacques du Manoir, Jowissa, Michael Kors, Movado, Longchamp, Luminox, Mido, Mondaine, Rado, Raymond Weil, Richelieu, Sevenfriday, Swarovski, Swiss Military by Chrono, Swiss Military by Hanowa, Tissot, Titoni, Victorinox, Wenger, Zwilling JA Henckels.

The original Edelweiss shirt, commonly also swing shirt or mountain shirt is made from an extremely robust, double-jacquard fabric yarn produced. The Original of the Märithüsli can be seen by a wide flower and a fine handle. The original fabric is made of 100% cotton and roughened inside, thus relatively heavy and warm. But with us you will also find lighter Edelweiss shirts made of 100% cotton. In addition to our models, which we produce in series, special designs are also available.

We are a family owned company in the 4th generation, we stand for tradition and quality since 1898. Today we are the oldest souvenir and toys shop in Interlaken. Our wooden toys are made with love, the souvenirs are Swiss made and the woodcarvings are living tradition. Guests love to take a piece of Switzerland home.

We produce exclusive, high-quality fabrics for women and mens clothing, which are predominantly produced in Switzerland. Our collection has specialities like fine cotton fabrics, clip cords, jacquards and printed cotton fabrics. Wool- and silk qualities from Europe complete our assortment. Our products consist of 100% natural fibres.We also have traditional Swiss-edelweiss-fabrics in different qualities